Yesterday Pepsi launched a tone deaf, politically-charged commercial with Kendall Jenner that pretty much failed completely and unleashed some next level hate their way. The ad showed a political protest that’s resolved when a millionaire model (Kendall Jenner) hands a cop an ice cold can of Pepsi, as if a soda was some sort of flower that will unite everyone in world peace or some bullshit.
we should all send monthly donations 2 pepsi n kendall jenner. the leaders of the resistance
— BRANDON WARDELL (@BRANDONWARDELL) April 4, 2017
Kris Jenner was really stoked about her daughter getting a look from one of the world’s biggest brands until the internet shit on her. The tweet was since deleted.
So proud of you @kendalljenner! Thank you @pepsi for choosing Kendall to be the face of your new campaign! #Pepsi #PepsiMoment #LiveforNow pic.twitter.com/YsAa9cBG2O
— Kris Jenner (@KrisJenner) April 4, 2017
As you can guess the backlash was very real and the Internet delivered with some A tweets. Here are some of my personal favorites.
“Aye…tell Jesse to get a 6-pack of Pepsi and bring it to Selma. I’ll explain later…” pic.twitter.com/5VElyQqC0W
— Suge Night Shyamalan (@B_Effin_G) April 5, 2017
What’s going on? A huge protest? I’m gonna fix it. I’ll take my wig off and hand a cute cop a Pepsi.
— Joe Rogan (@joerogan) April 5, 2017
@joerogan Pepsi machine at the office is down today. Rough day for these guys. pic.twitter.com/m0WicqNAPK
— Josh Sánchez (@jnsanchez) April 5, 2017
— Ronnie San Jose (@thisway2sanjose) April 5, 2017
Meanwhile, Pepsi went into full damage control, admitting it was a big mistake:
“Successful marketing campaigns have the power to add millions to the value of a brand. However, ill-conceived campaigns equally have the power to significantly erode hard-earned brand equity. Pepsi, which already had a difficult 2016 with its brand value dropping by 4% to $18.3 billion dollars, could face further losses in the value and strength of its brand as a result of this ad. Companies are right to push the boundaries and take risks when it comes to marketing products, but this proves that fallout from a single video can have a very damaging effect.”
Pepsi’s statement. pic.twitter.com/ge8uMcamGa
— Jennifer Maloney (@maloneyfiles) April 5, 2017
I’m sure they guys over at coke are pretty stoked on this whole fuckfest. At least one person one here.