New App Called ‘Mend’ is Designed to Help You Get Over a Tough Breakup and Apparently it Works
We all know how hard a shitty breakup can be on your morale. A new App called ‘Mend’ was built by a former Google engineer who went through a shitty breakup. Here’s how it works via the New York Times:
“On the Mend app, users are introduced to an animated avatar of the Mend founder, Ellen Huerta. Her reassuring voice offers guidance on how to move forward, with topics like “detoxing” from your ex. Or redefining your sense of self — even how to get a better night’s sleep.
“It’s this charming and endearing voice of a friend,” Ms. Scinto said. “And there’s a line, ‘We never get tired of hearing about your breakup,’ and those words are like an oasis in the desert.”
Ms. Huerta, identified by the name Elle on Mend, found online sites that offer breakup advice to be disappointing, with generic insights like “It just takes time” or wearisome directives like “Post a photo on social media of yourself with someone new.”
She set out to build a better digital experience for the newly solo. So that users could shake their feeling of helplessness and take action. As a former Google employee, she was familiar with the tech field and took her cues from fitness and brain-health apps. “We are taking those parts of our lives very seriously,” she said. “Yet we weren’t doing that with our love lives, which is at the core of who we are.”
Since its launch, founder Ellen Huerta has seen an incredible level of growth. Mend is being financed by Silicon Beach’s MuckerLab accelerator which has invested in extremely successful companies. There is no doubt that Mend will see massive growth in the near future and you will soon be seeing this app near the top of the charts on the App Store.
